📅 Tuesdays, April 1, 8, 15 & 22, 2025 | ⏰ 4:00 – 5:00 PM (CET) | 📍 Live Online Workshop (English)
🚀 Why Storytelling is Essential for Innovation Success
Innovation is more than just having groundbreaking ideas—it’s about making them understood, embraced, and successfully implemented. Research in cognitive science and behavioral psychology confirms that storytelling is one of the most effective methods to communicate complex concepts, gain stakeholder buy-in, and drive meaningful action.
In this 4-week interactive online workshop, you will learn how to craft compelling narratives that make your innovations stand out. Whether you’re an innovation manager, marketing professional, team leader, or entrepreneur, mastering storytelling will help you win over executives, engage your teams, and persuade customers.
🎯 Who Should Attend?
This workshop is designed for professionals who want to improve their communication skills and drive innovation forward, including:
✅ Innovation Managers & Product Managers – Make complex innovations understandable and inspire action.
✅ Marketing Managers & Strategists – Develop powerful narratives to promote innovative products.
✅ Team Leaders & Entrepreneurs – Strengthen leadership skills and improve investor pitches.
If you need to bridge the gap between visionary thinking and practical execution, this program is for you.
📅 Workshop Program & Dates
🔹 Session 1 (April 1, 2025): The Foundations of Storytelling
✔️ What is storytelling, and why is it crucial for innovation?
✔️ Key differences between storytelling, marketing, and strategic communication
✔️ Real-world examples of good and bad storytelling
🔹 Session 2 (April 8, 2025): Understanding Your Audience & Crafting Your Message
✔️ Identifying and segmenting your audience for maximum impact
✔️ Developing a compelling message that resonates with different stakeholders
✔️ Best practices for audience engagement and emotional storytelling
🔹 Session 3 (April 15, 2025): Storytelling Strategies & Channels
✔️ Creating a structured storytelling strategy for innovation projects
✔️ Cultural adaptation & relevance: How to tailor your story for different markets
✔️ Choosing the right platforms and channels (social media, pitches, presentations)
🔹 Session 4 (April 22, 2025): Presentation & Optimization
✔️ Live pitch practice: Receive personalized feedback
✔️ How to test and refine your narrative for maximum impact
✔️ Optimizing storytelling for decision-making processes and sales funnels
🔹 Bonus:
💡 Optional 1:1 mentoring session with the speaker to refine your individual storytelling approach!
🔥 What You Will Gain
✅ Master strategic storytelling techniques to make your ideas stand out.
✅ Improve innovation marketing with compelling, persuasive narratives.
✅ Enhance leadership & communication skills to gain executive buy-in.
✅ Develop a full pitch & communication strategy tailored to your project.
✅ Work on a real-world project and receive valuable feedback from peers and experts.
🎤 Meet Your Expert Speaker: Marta Ordeig
Marta Ordeig is the founder of Garage Stories, a Silicon Valley-rooted innovation lab specializing in storytelling for technology and business. She collaborates with leading tech companies, startups, and entrepreneurs to develop groundbreaking narratives that make disruptive ideas tangible and market-ready.
Her expertise lies in combining technology, storytelling, and behavioral psychology to create powerful communication strategies that help innovators succeed.
💡 Why This Workshop is a Must for Innovation Leaders
In today’s fast-paced business environment, the ability to clearly articulate and sell your ideas is a competitive advantage. Whether you’re pitching a startup, leading a corporate innovation project, or launching a disruptive product, storytelling is the key to securing funding, aligning teams, and driving adoption.
🔹 92% of consumers prefer brand stories over traditional ads
🔹 Investors fund teams that communicate their vision persuasively
🔹 Companies using storytelling in their marketing see up to 22x more engagement
Join this hands-on workshop to transform your ideas into powerful narratives that drive real impact.
📢 Secure your spot now and elevate your innovation storytelling skills!
📌 Key Details at a Glance
📅 Dates: April 1, 8, 15 & 22, 2025
🕒 Time: 4:00 – 5:00 PM (CET)
📍 Location: Online (Live Sessions)
🎤 Language: English
👥 Format: Interactive workshops + optional 1:1 mentoring
